Are productivity gains from AI a miracle or a mirage? It’s a dilemma many organizations are facing today, as they observe rising individual performance among their employees… with no measurable effect on their overall results. Let’s try to understand why.
Email marketing remains the most effective way to prospect, retain customers, and grow sales. At least, that’s the conviction of Myriam Forest, who is launching a new training course on email marketing. An interview on best practices for making email marketing an effective business driver.
Under the subdued lighting of the Le Bungalow event space, housed in the historic red-brick building on Richarson Street, Rebecca Peel (LIONS Advisory) delivered a state-of-the-industry address on advertising to A2C members gathered at Journée Idéa 2026 on June 11. Here are her key takeaways.
Due to the current political and cultural polarization, many internet users are stepping back from posting on social media and shifting their conversations to private messaging on digital platforms. This content inevitably falls outside brands’ radar — which is what’s known as “dark social.” We explored the topic with Hugo Cesaratto, a digital marketing specialist.
TikTok is now a well-established platform for building your employer brand and supporting recruitment efforts. But decoding its language and finding the right tone to stand out isn’t always straightforward. Here are three angles to work with.
Recent surveys from the United Kingdom and the United States point to a growing trend of employers scaling back employee benefits. Let’s look at how this is playing out in the Canadian market.
Talking about performance at work is never easy. Especially when an employer decides to reward it with salary increases or one-time bonuses. It delights the recipients while risking alienating those who are left out. We explored this sensitive topic with Sarah Jodoin-Houle, CRHA, an HR consultant specializing in total compensation and communication.
The pressure to use generative AI to save time at work keeps growing. More and more professionals are turning to AI agents — whether ChatGPT, Claude, or Gemini — to help them write emails. And sometimes, it shows.
